XBOX KINECT DANCE CENTRAL - the BRief

If all problems were solved through dance, the world would be a better place. With this idea, we make that world a reality.

TV

In this XBOX Dance Central commercial, we turn sidewalks into dance floors and bedrooms into dance battles. We turn Usher into a presidential debate moderator. We turn dance into more than just a form of self-expression. We turn it into a solution.